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“The content problem” in content marketing is becoming more pronounced. 
More and more brands are making content that does nothing.. Organic reach, especially on Facebook.. Well, forget about it.
There is so much noise, much of it other brands also trying to get a message out, that many of us have even forgotten there is a signal there to begin with. Social Networks, once our saving grace, are now fine-tuned to limit reach to our own followers and force us to pay increasingly higher prices just to get a message in front of people who have clearly signaled they want messages from us.
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Facebook has even taken more drastic measures of from being seen. Even influencer marketing is becoming more expensive and difficult to execute.
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To top it all off – from deleting the app to taking a break, or at least clamping down on their privacy settings in the last 12 months. As much as digital and content marketing is the future, it seems more and more hopeless for many marketers. Yes, we created the problem with our pathological obsession with vanity metrics over meaningful relationships and conversation.